Vanity project.
Is that too succinct a summary for an opening series outlining the reasons for the failure of the preceding, closed-down project?
Ouais.
Starting out with a ton of bricks doesn’t mean you have to build a house every time
I enjoy reading online. Give me a brilliant writer, and I’ll read every word spouted from their fingertips to my feed reader.
But – speaking of vanity – even those capable of penning blog posts approaching ‘short feature’ levels of those found in your typical kindergarten bulletin write in vain when 90% of their eyeballs switch off their brains after the first sentence.
There is no better way of learning this than by taking a break from blog writing, spending a good amount of time merely acting the part of blog reader, and waking up one day and realising only three of the 74 feeds currently crammed into your RSS reader have a fundamental intellectual requirement equal to that of crossing the street in a ghost town.
Succinctness is beauty.
Building a new house every day isn’t such a good idea either
Quality.
And no, if you have a life, you’re not capable of it day after day.
And yes, that is an admission of a former life drought.
Embrace compromise
The last thing readers look for online is perfection.
Is proof-reading once only from now on a significant upgrade unhealthy-obsession-wise? Allow me to refer back to the aforementioned life drought.
And don’t waste another half an hour of your life scouring your typical stock photo site for the perfect visual accompaniment to your stunningly verbose diatribe. Nobody looks at these perpetually generic dial-up chewers … except those on dial-up. Conjure your own pretty picture of the usual expression conjured by your tackiness.
As you can see …
We’ve reached the bitter self-recrimination portion of the series. Raging pessimism and angst to come!

